Pacha life Design Studio, founded in the year 2018 is a den for creative souls in Thrikkaipetta, a village located in Wayanad district of Kerala.

The literal meaning of Pacha in Malayalam is ‘green’ or ‘raw’ and we live by this name in all aspects of our brand philosophy.

We work with locally available materials like Bamboo, wood, mud, dry flowers & twigs and other natural fibers in areas of interior, product and construction. We work with traditional artisans in Wayanad and Kerala largely with an aim to generate a sustainable livelihood through access to Design & Market.

Purpose

As our name suggests – we are green!

We are a team of designers, thinkers, artisans, farmers and masons who have come together to live and practice a sustainable lifestyle. We are inspired by the rich tradition, flora, fauna and biodiversity of Kerala and work in harmony with nature through mediums of art, product and architecture.

When we first landed up in Thrikkaipetta, which is also known as the ‘Bamboo Village’, back in 2012, we instantly fell in love with Bamboo, abundantly and naturally growing in this tropical region. Ever since, Bamboo, which is the fastest growing grass, absorbs much more carbon than any other plant and is a great alternative to timber, had all the valid reasons to become our first love and choice for one of the most sustainable materials to work with.

Wayanad being a forest landscape is home to numerous indigenous tribal communities who have been traditionally using Bamboo in all means of their lifestyle since from housing to everyday products, musical instruments and even food. Marrying the traditional knowledge with our design sensibilities, we are trying to unwrap the many facades of this amazing material by working in the intersection of art, products, interior and construction.

Kerala is deeply rooted in its culture, traditional art forms, handloom and crafts. One can see a subtle modernity in its many layers of traditional values. Despite of so much to offer, there is a lack of design intervention in its artisan & cultural sector. Besides bamboo, we work with other traditional artisans in areas of product innovation to create meaningful and relevant designs.

People

Sustainability is the core of our Design Ideology which is both Environment & Social Impact. Through our work in products, interior and construction, we engage with traditional communities and local skills, generating livelihood and encouraging local economy business models.

Across value chains, we work with a group of local artisans, masons and farmers in different capacities of craftsmanship and raw material sourcing. Our makers at Pacha are exposed to skill development training, capacity building and market orientation.
Pacha works with a philosophy of ‘People First’, hence a 100% ‘Human Centric’ approach. We work on a very personal note with all our artists, craftsmen & extended teams.

Currently, we work with 10 - 15 women and another 10 men artisans across value chains.

All Creative minds & hands perform differently and in their own time zones. We don’t account productivity with number of hours of work, keeping the mental & physical wellbeing of our team on utmost priority!

Planet

Pacha works with natural materials like bamboo, wood, mud, dry flowers and natural fibres. Bamboo is one of the sustainable materials, a renewable resource and a low carbon – footprint grass which can be harvested in most sustainable ways without damaging the ecosystem.

We contribute to environment in our own small ways by choosing and practising everything sustainable over anything that causes distress to the planet!
We strongly practice ‘Reduce, Reuse, Recycle’ at our studio space and engage in several
upcycling value chains. We work and live in a village where sustainable practises are a way of life and we believe that it is the easiest and truest way of leading a sustainable lifestyle – saving one village at a time and largely our planet Earth !!

We as a team are trying to bring positive change in the lives of people and environment!
We Walk Sustainability!